Social Marketing Campaigns

Support topics that center around the creation and usage of Social Marketing Campaigns within PEARS

Collaborators

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The following article outlines how to use the Collaborators section that is found within most PEARS modules. More information is provided in each section below. To jump to a specific section, click a link from the following list: Overview Add a Collaborator Edit a Collaborator Delete a Collaborator View Collaborator Data Overview In the Collaborators … Read more

Copy Multiple Social Marketing Campaigns

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Social Marketing Campaign work may span multiple years. Since each record in PEARS is used to track work for a single fiscal year, a new record should be created every reporting year. For efficiency, you can continue reporting each year by copying campaigns from previous years to the current year. Use this method of copying … Read more

Copy a Social Marketing Campaign

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Use this method of copying if you would like to start a record for similar work with a different Social Marketing Campaign during the current reporting year. For example, if you are creating another campaign targeting the same topics with the same channels, you can create multiple copies of one entry to save time. To … Read more

Create a Social Marketing Campaign

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From the PEARS homepage, hover the cursor over the Track menu and click on Social Marketing Campaigns. The Social Marketing Campaigns list displays.Click the green +Add button. The Social Marketing Campaigns General Information page displays. Type a Campaign Name for the Social Marketing Campaign into the Campaign Name field. Select an Intervention from the drop-down menu. Select any Units that … Read more

Add Reach to a Social Marketing Campaign

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From the PEARS homepage, hover the cursor over the Track menu and click on Social Marketing Campaigns. The Social Marketing Campaigns list displays.Select the Name of the campaign to have reach data added. The Social Marketing Campaign detail view displays.Click the Reach link within the progress pane.  The Social Marketing Campaign Reach page displays.From the drop-down menu, … Read more

Evaluate a Social Marketing Campaign

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From the PEARS homepage, hover the cursor over the Track menu and click on Social Marketing Campaigns.   The Social Marketing Campaigns list displays. Select the Name of the campaign being evaluated.   The Social Marketing Campaign detail view displays. Click the Evaluation link within the progress pane.   The Social Marketing Campaign Evaluation page displays.  From the drop-down menu, select whether or not evaluations are being conducted during the current … Read more

Mark a Social Marketing Campaign Complete

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From the PEARS homepage, hover the cursor over the Track menu and click on Social Marketing Campaigns.  The Social Marketing Campaigns list displays. Select the Name of the campaign to be marked complete.  The Social Marketing Campaign detail view displays. Click the Mark as Complete link within the progress pane.  The Mark as Complete page displays.  Click the Mark as Complete button.  The Success message displays. Click the … Read more

Mark a Social Marketing Campaign Incomplete

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From the PEARS homepage, hover the cursor over the Track menu and click on Social Marketing Campaigns.  The Social Marketing Campaigns list displays. Select the Name of the campaign to be marked incomplete.  The Social Marketing Campaign detail view displays. Click the Mark as Incomplete link within the progress pane.  The Mark as Incomplete page displays.  Click the Mark as Incomplete button.  The Success message displays. Click the OK button to dismiss … Read more

Delete a Social Marketing Campaign

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From the PEARS homepage, hover the cursor over the Track menu and click on Social Marketing Campaigns.  The Social Marketing Campaigns list displays. Select the Name of the campaign to be deleted.  The Social Marketing Campaign detail view displays. Click the Delete button.  The Delete Confirmation page displays Click the Yes button to confirm deleting the Social Marketing Campaign.  A delete success message is displayed. ! … Read more

Add Custom Data

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The following article outlines how to complete the Custom Data section that may be included within PEARS modules. More information is provided in each section below. To jump to a specific section, click a link from the following list: Overview Add Custom Data Overview The Custom Data section can be used to collect data in … Read more