Evaluate a Social Marketing Campaign

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  1. From the PEARS homepage, hover the cursor over the Track menu and click on Social Marketing Campaigns.

     

    The Social Marketing Campaigns list displays.

  2. Select the Name of the campaign being evaluated.

     

    The Social Marketing Campaign detail view displays.

  3. Click the Evaluation link within the progress pane.

     

    The Social Marketing Campaign Evaluation page displays.

  4.  From the drop-down menu, select whether or not evaluations are being conducted during the current reporting year. 
    Assessment type and method questions appear.
  5. From the drop-down menu, select the Types of Assessment being conducted during the current reporting year. Select all that apply.
  6. From the drop-down menu, select the Methods of Assessment being conducted during the current reporting year. Select all that apply.
  7.  Record the number of individuals and their demographic data into the Campaign Recall table.
  8. Record any Additional Comments regarding the methodology or results.
  9. Click the Save and Continue button once all Social Marketing Campaign evaluation information has been recorded.