Add Reach & Impressions by Channel

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  1. From the PEARS homepage, hover over the Track menu and click on Social Marketing Campaigns.

    The Social Marketing Campaigns list displays.

  2. Select the Name of the campaign to add reach and impressions to.
  3. Click the Reach & Impressions Channel link within the progress pane.

  4. Click on the Add a channel link to record reach.

    A modal will appear.

  5. From the dropdown menu, select the channel to record impressions and reach for.
  6. Enter the Number of Impressions.

  7. If applicable, enter the Total Reach.

  8. If applicable, enter the SNAP-Ed Eligible Reach.

  9. From the drop-down menu, choose the Source of Reach.
  10. If applicable, enter the appropriate numbers in the Engagement section, depending on what fits the channel previously selected.
  11. If the channel directs the audience to a website, check the box.
  12. Once all reach & impressions information has been recorded for the channel, click the Save button.
  13. If you wish to add more reach & impressions by channel, click the Add Channel button and repeat steps 5-11.
  14. Click the Save and Continue button once all reach & impressions information has been recorded.