- From the PEARS homepage, hover the cursor over the Track menu and click on Social Marketing Campaigns.
- The Social Marketing Campaigns list displays.
Click the green +Add button.
- The Social Marketing Campaigns General Information page displays.
Type a Campaign Name for the Social Marketing Campaign into the Campaign Name field.
- Select an Intervention from the drop-down menu.
- Select any Units that this campaign targets. Multiple units may be selected.
- Type the number of local SNAP-Ed agencies involved in this campaign.
If the number entered is greater than zero, a new text field will appear.
- Describe the Local Agencies involved if the previous answer was greater than zero.
- From the drop-down menu, select all topics the campaign is targeting. Multiple topics may be selected.
- Check any Stages of planning or implementation that apply to this campaign for the current reporting period only.
- Click the Campaign launch date field and select the launch date for this social marketing campaign.
- From the drop-down menu, select all channels through which you are delivering marketing materials or interventions for this campaign.
- From the drop-down menu, select all settings in which you are delivering marketing materials or interventions for this campaign.
- Type the details of this campaign, along with any additional notes to be documented into the Campaign Details field.
- In the File Attachments field, upload related files as needed.
To upload files, click Select to choose files from the computer’s file explorer. Alternatively, drag and drop files into the gray area.
You may upload many different types of files, including: Word documents, PDFs, Excel workbooks, jpg, png, and others.
- Click the Save button at the bottom of the page to save progress at any time.
Click the Save and Continue button once all Social Marketing Campaign general information has been recorded.
NOTE: A Social Marketing Campaign should only be reported if you are developing, implementing, or evaluating it during the current reporting period.
NOTE: Social marketing is not always the same as social media. Please see Item 5, question 4 in the current EARS FAQ document for more details regarding social marketing vs. social media. Some social media efforts may instead be reported in the Indirect Activities module as indirect education.
✓ TIP: The red asterisk * next to the heading of a field indicates that the field is required. You will not be able to save the record until you have added input into that field.
✓ TIP: The PEARS Team recommends using a separate intervention for each Social Marketing Campaign your organization is reporting. This provides the most accurate and effective method to report reach.
✓ TIP: Organization Administrators and Programming Managers can edit the list of Interventions via the Manage Lists administration page. For more details on how to add, edit, remove, or re-order list items, see the following article: https://pearssupport.wpengine.com/manage-lists/.