Create a Social Marketing Campaign

  1. From the PEARS homepage, hover the cursor over the Track menu and click on Social Marketing Campaigns.
  2. The Social Marketing Campaigns list displays.
    Click the green +Add button.
  3. The Social Marketing Campaigns General Information page displays.
    Type a Campaign Name for the Social Marketing Campaign into the Campaign Name field.
  4. Select an Intervention from the drop-down menu.
  5. Select any Units that this campaign targets. Multiple units may be selected.
  6. Type the number of local SNAP-Ed agencies involved in this campaign.

    If the number entered is greater than zero, a new text field will appear.
  7. Describe the Local Agencies involved if the previous answer was greater than zero.
  8. From the drop-down menu, select all topics the campaign is targeting. Multiple topics may be selected.
  9. Check any Stages of planning or implementation that apply to this campaign for the current reporting period only.
  10. Click the Campaign launch date field and select the launch date for this social marketing campaign.
  11. From the drop-down menu, select all channels through which you are delivering marketing materials or interventions for this campaign.
  12. From the drop-down menu, select all settings in which you are delivering marketing materials or interventions for this campaign.
  13. Type the details of this campaign, along with any additional notes to be documented into the Campaign Details field.
  14. In the File Attachments field, upload related files as needed.
    To upload files, click Select to choose files from the computer’s file explorer. Alternatively, drag and drop files into the gray area.
    You may upload many different types of files, including: Word documents, PDFs, Excel workbooks, jpg, png, and others.
    Social Marketing Campaigns File Attachments
  15. Click the Save button at the bottom of the page to save progress at any time.
    Click the Save and Continue button once all Social Marketing Campaign general information has been recorded.