Add Your Reflection

From the PEARS homepage, hover over the Engage menu and click on PSE Site Activities: Click on the PSE which requires a completed or updated Reflections section: The PSE general overview form displays. Click on Reflections: The Reflections page displays. Optionally, use the drop downs to assign up to 5 assets to PSE work at this site: … Read more

Mark a PSE Complete

From the PEARS homepage, hover over the Engage menu and click on PSE Site Activities:   Click on the PSE which needs to be marked complete: The PSE general overview form displays. Click on Mark as Complete: The Mark as Complete page displays. Click on the Mark as Complete button: The Success window displays. Click OK … Read more

Delete a PSE

From the PEARS homepage, hover over the Engage menu and click PSE Site Activities: The PSE Site Activities list displays. Select a PSE to delete: The PSE details display. Click the Delete button: A confirmation message appears. If you would like to proceed, click Yes. If the PSE record has been copied, a note explains that the … Read more

Choose a setting for a PSE Site Activity

How to Choose a Setting for PSE Site Activities When you create a PSE Site Activity, you must select the setting of the PSE work at this site. The setting of the PSE work may at times differ from the physical location of the site or organization. In most cases, select the most specific PSE … Read more

Document Reach

For the purposes of this reporting system, reach is defined as the unduplicated number of people who come in direct contact with one or more PSE changes at a site over the course of a year. Please report on reach at the site level only. Thus, if you are implementing multiple PSE strategies in a site, the … Read more

Create a Social Marketing Campaign

From the PEARS homepage, hover over the Engage menu and click on Social Marketing Campaigns. The Social Marketing Campaigns list displays.Click the +Add button. The Social Marketing Campaigns General Information page displays. Type a Campaign Name for the Social Marketing Campaign into the Campaign Name field. If applicable, select the Program area associated with the campaign. If applicable, select … Read more

Add Potential Reach by Market Segment

From the PEARS homepage, hover over the Engage menu and click on Social Marketing Campaigns. The Social Marketing Campaigns list displays. Select the Name of the campaign you wish to add potential reach to. The Social Marketing Campaign detail view displays. Click the Potential Reach by Market Segment link within the progress pane. Click on the Add a market segment link to add potential … Read more

Add Reach & Impressions by Channel

From the PEARS homepage, hover over the Engage menu and click on Social Marketing Campaigns. The Social Marketing Campaigns list displays. Select the Name of the campaign to add reach and impressions to. Click the Reach & Impressions Channel link within the progress pane. Click on the Add a channel link to record reach.A modal will appear. From the dropdown menu, select the channel to record … Read more

Evaluate a Social Marketing Campaign

From the PEARS homepage, hover over the Engage menu and click on Social Marketing Campaigns. The Social Marketing Campaigns list displays. Select the Name of the campaign being evaluated.The Social Marketing Campaign detail view displays. Click the Evaluations link within the progress pane. The Social Marketing Campaign Evaluations page displays.  From the drop-down menu, select whether or not evaluations are being conducted during the current reporting period.  Click the … Read more

Mark a Social Marketing Campaign Complete

From the PEARS homepage, hover over the Engage menu and click on Social Marketing Campaigns.  The Social Marketing Campaigns list displays. Select the Name of the campaign to be marked complete.  The Social Marketing Campaign detail view displays. Click the Mark as Complete link within the progress pane.  The Mark as Complete page displays.  Click the Mark as Complete button.  The Success message displays. Click the OK … Read more