The following definitions are pulled directly from the SNAP-Ed EARS FAQ/Glossary, and should be used when deciding what types of assistance were provided or received in a partnership.
- Advertising [listed as “Advertising (includes marketing)”] is a commercial message promoting a specific behavior or product. Advertisements can appear in print or in electronic publications, broadcast media, or in other electronic distribution (e.g. podcasts) and public media (e.g. billboards and signage in public areas).
- Consulting, for SNAP-Ed purposes, is the provision of expert advice related to a specific SNAP-Ed activity. For instance, a former hospital administrator may provide consulting services to an Implementing Agency that is developing partnerships with community clinics to provide nutrition education to patients.
- Development refers to intervention or project development activities, such as curriculum adaptation.
- Evaluation and tracking assistance refers to services which facilitate the evaluation of programs and/or the tracking of participants engaged in them.
- Funding assistance received [listed as “Funding” in PEARS] for SNAP-Ed activities describes financial support of activities or materials for which SNAP-Ed funds are not allowable, such as store shelving, or for which an agency does not have sufficient SNAP-Ed funding to purchase.
- Funding assistance provided [listed as “Funding” in PEARS] to SNAP-Ed partners describes the use of SNAP-Ed funds for the support and implementation of SNAP-Ed activities.
- Human resources assistance [listed as “Human resources (*staff or staff time)” in PEARS] for SNAP-Ed refers specifically to the use of staff or staff time for a specific activity.
- Implementation [listed as “Program implementation (e.g. food and beverage standards)” in PEARS], for the purposes of EARS, is the process of putting a SNAP-Ed plan’s activities into action through programs or interventions within the Eat, Learn, Live, Play, Shop, and/or Work domains.
- Materials assistance [listed as “Materials (publications, supplies, etc.)” in PEARS] refers to the provision of deliverable materials, publications, or supplies which will be used in SNAP-Ed activities. Examples include printed signage for retail stores or food for cooking demonstrations.
- Planning assistance refers to activities related to planning SNAP-Ed interventions, such as design and content development for social marketing campaigns.
- Recruitment assistance [listed as “Recruitment (includes program outreach)” in PEARS] in SNAP-Ed refers to the recruitment of participants or partners to engage in SNAP-Ed. For instance, a food bank may help an Implementing Agency recruit pantries for participation in a healthy pantry PSE project. In the field, practitioners may refer to recruitment activities as program outreach.
- Space [listed as “Space (e.g., facility or room where programs take place)” in PEARS] for coalition assistance reporting, refers to the physical space where an activity is held, such as a meeting room. Settings are the primary places where SNAP-Ed programming takes place.
- Technical Services [listed as “Technical services (e.g. a videographer producing videos for local SNAP offices)” in PEARS] in SNAP-Ed refers to the provision of services for specific technologies. An example is a videographer producing videos for local SNAP offices.