Add Potential Reach by Market Segment

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  1. From the PEARS homepage, hover over the Engage menu and click on Social Marketing Campaigns.
    Select Social Marketing Campaigns from Engage menu

    The Social Marketing Campaigns list displays.

  2. Select the Name of the campaign you wish to add potential reach to.

    The Social Marketing Campaign detail view displays.

  3. Click the Potential Reach by Market Segment link within the progress pane.

  4. Click on the Add a market segment link to add potential reach.

    A modal appears.
  5. From the drop-down menu, select the Market Segment you wish to report reach for.
  6. Enter the Number of SNAP-Ed-eligible Individuals, if applicable.
  7. Enter the Total Number of Individuals, if applicable.
  8. Click the Save button to save the Market Segment, or Cancel to delete your changes.
  9. If you wish to add more Market Segments, click on the Add Market Segment button, and repeat steps 5-8.
  10. Click the Save and Continue button once all Market Segments have been recorded.