Demographics and Effort
Learn how to enter demographic data and effort allocation for a quarterly effort record in PEARS.

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Learn how to enter demographic data and effort allocation for a quarterly effort record in PEARS.
The Demographics and Effort section records the demographic breakdown of your contacts and how your effort is allocated across Grand Challenge/Critical Issues for the quarter.

Enter the number of contacts for each race category:
White
Asian
American Indian or Alaska Native
African American
Native Hawaiian / other Pacific Islander
Two or more mixed races (2020+ reporting periods)
Prefer Not to Respond
Unknown
NOTE: Contacts who identified with more than one race should be counted in the Two or More Races field and the individual race fields for each race they identified.
For each active Grand Challenge or Critical Issue, enter the percentage of your effort allocated to that issue. A field is displayed for each active issue in your organization.

NOTE: The effort percentages across all Grand Challenge/Critical Issues must sum to 100%.
TIP: The specific demographic categories available may vary depending on your reporting period. Newer reporting periods include additional options such as Non-binary for gender and Two or More Races for race.
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