SNAP-Ed Module Descriptions
Overview of the seven SNAP-Ed reporting modules available in PEARS.
PEARS provides seven modules for reporting SNAP-Ed activities. Each module captures a different type of work. Use the descriptions below to determine which module fits your activity.
Program Activities
Direct education involves educators actively engaging participants through evidence-based interventions delivered in-person or online. Use Program Activities to report sessions where you are teaching or facilitating learning with a defined audience.
Examples: Nutrition education classes, cooking demonstrations, youth curricula delivery.
PSE Site Activities
Policy, Systems, and Environmental (PSE) changes involve working with sites to implement changes within the site as a whole. Use PSE Site Activities to document efforts that change the environment, policies, or systems at a location rather than educating individuals directly.
Examples: Updating school wellness policies, adding salad bars to cafeterias, establishing community gardens.
Social Marketing Campaigns
Social marketing campaigns are multi-level, coordinated initiatives that use marketing strategies to communicate consistent messaging across multiple platforms and encourage behavioral change. Use this module for organized campaigns with defined channels and messaging.
Examples: Media campaigns promoting fruit and vegetable consumption, social media outreach tied to a branded initiative.
Indirect Activities
Indirect activities deliver education without face-to-face contact. This includes mass communications, community events, interviews, advertisements, and materials distributions. Use this module when your activity reaches people without direct interaction.
Examples: Newsletter distributions, health fair booths, radio interviews, bulk mailings.
Partnerships
Partnerships involve two or more individuals or organizations that regularly meet, exchange information, and identify and implement mutually reinforcing activities. Use this module to document ongoing collaborative relationships with external organizations.
Examples: Working with a local food bank, collaborating with a school district on wellness initiatives.
Coalitions
A coalition is a group of individuals and organizations that commit to joint action. Coalitions typically include representation from multiple sectors. SNAP-Ed Nutrition Action Councils (SNACs) are a common example.
Examples: State Nutrition Action Councils, multi-agency health coalitions, community food security councils.
Success Stories
Success stories are narratives illustrating the difference SNAP-Ed staff and programming are making in people's lives. Use this module to document compelling examples of program impact.
Examples: A participant who changed eating habits after a program series, a community that adopted new food access policies.
Related Documentation
Reporting Decision Tree — A visual guide for choosing the right module
Extension Module Descriptions — Overview of Extension reporting modules
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