> For the complete documentation index, see [llms.txt](https://support.pears.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.pears.io/engage/social-marketing-campaigns/potential-reach.md).

# Potential Reach

Define market segments and estimate potential audience reach for your social marketing campaign.

Estimate the potential audience for your social marketing campaign by defining market segments and their population counts.

![Screenshot: The Potential Reach by Market Segment page with no market segments added yet, showing the Add a market segment link, the campaign progress panel, and the Save and continue button](https://2560412328-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Ff0820LrBGQ9ZA8SC4BR1%2Fuploads%2Fgit-blob-d9a85bacbee6492c4522f5d95504c3360ff31b43%2Fsocial-marketing-campaign-potential-reach.png?alt=media)

{% stepper %}
{% step %}

#### Add a Market Segment

When no market segments have been added yet, click the **Add a market segment** link to add the first segment targeted by the campaign. Once a segment is listed, click the **Add Market Segment** button to add more.
{% endstep %}

{% step %}

#### Select the Market Segment

Choose the **Market Segment** **\*** from the dropdown list (e.g., **Preschoolers, children aged 2–5, and their parents/caretakers**, **Older individuals (60+)**, **Workers / employees**). If you choose **Ethnic / language groups, please specify** or **Other, please specify**, describe the segment in the field that appears.
{% endstep %}

{% step %}

#### Enter the Number of SNAP-Ed Eligible Individuals

Enter **Number SNAP-Ed eligible Individuals** **\*** for the market segment. This represents the number of individuals within the segment who qualify as SNAP-Ed eligible. It appears only for campaigns in a SNAP-Ed reporting period.
{% endstep %}

{% step %}

#### Enter the Total Number of Individuals

Enter **Total Number of Individuals** for the market segment. This represents the total population of the segment, regardless of SNAP-Ed eligibility. It is required for campaigns in a SNAP-Ed reporting period. Click **Save** to add the segment to the table.
{% endstep %}

{% step %}

#### Add Additional Market Segments

Repeat the process to add as many market segments as needed to capture the full potential reach of your campaign. Each market segment can be used only once per campaign.
{% endstep %}

{% step %}

#### Save and Continue

Click **Save and continue** to save your potential reach data and proceed to the [Channel Reach](/engage/social-marketing-campaigns/channel-reach.md) step.
{% endstep %}
{% endstepper %}

{% hint style="info" %}
**TIP:** Define market segments that align with the target audiences identified in your campaign planning. This data helps measure the proportion of eligible populations reached.
{% endhint %}

{% hint style="warning" %}
**NOTE:** **Number SNAP-Ed eligible Individuals** cannot be greater than **Total Number of Individuals** for any market segment.
{% endhint %}