> For the complete documentation index, see [llms.txt](https://support.pears.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.pears.io/engage/social-marketing-campaigns/evaluation.md).

# Evaluation

Record evaluation methods and results to measure your social marketing campaign's effectiveness.

The Evaluation step captures how your campaign's impact was measured, including the channels and methods used to assess audience recall and engagement.

![Screenshot: The Campaign Evaluations page with the required Yes/No question about conducting evaluations, the campaign progress panel, and the Save and continue button](https://2560412328-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Ff0820LrBGQ9ZA8SC4BR1%2Fuploads%2Fgit-blob-e64adf7b3b0804f0b74d7373dd1d5780ef742f83%2Fsocial-marketing-campaign-evaluation-form.png?alt=media)

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#### Indicate Whether an Evaluation Was Performed

Answer **Are you conducting any evaluations of this social marketing campaign during the current reporting period?** **\*** Choose **Yes** to open the evaluation form, or **No** if no evaluation was conducted.
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#### Add an Evaluation Record

When no evaluations have been added yet, click the **Add an evaluation** link to create the first evaluation entry. Once an evaluation is listed, click the **Add Evaluation** button to add more. You can add multiple evaluation records to capture different channels or market segments.
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#### Select the Channel

Choose the **Channel** **\*** that was evaluated (e.g., **Social media**, **Traditional media advertisements (radio, broadcast TV, etc.)**, **Websites (websites used for campaign materials)**). If you choose **Other, please specify**, describe the channel in the field that appears.
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#### Select the Market Segment

Optionally choose the **Market Segment** that was the focus of this evaluation (e.g., a specific demographic group). If you choose **Ethnic / language groups, please specify** or **Other, please specify**, describe the segment in the field that appears.
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#### Select Assessment Types and Methods

Choose one or more **Assessment Types** **\*** to describe the kind of evaluation conducted (e.g., **Formative**, **Process**, **Outcome Evaluation**). Then select one or more **Assessment Methods** **\*** used to collect the data (e.g., **Online Surveys**, **Focus Groups**, **Telephone Interviews**). If you choose **Other, please specify** for either field, describe it in the field that appears.
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#### Enter Evaluation Results

Provide the quantitative results of your evaluation:

* **Number Evaluated** -- Total number of individuals included in the evaluation.
* **Number Who Could Recall (Unaided)** -- Individuals who recalled the campaign without prompting.
* **Number Who Could Recall (Aided)** -- Individuals who recalled the campaign when prompted.

The unaided and aided recall counts added together cannot be greater than the number evaluated.
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#### Save and Continue

Click **Save and Continue** to save the evaluation data and proceed to [Mark as Complete](/engage/social-marketing-campaigns/mark-a-social-marketing-campaign-as-complete.md).
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{% hint style="info" %}
**TIP:** Add separate evaluation records for each channel you evaluated to capture channel-specific results.
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{% hint style="warning" %}
**NOTE:** You must indicate whether an evaluation was performed (Yes or No) before the campaign can be marked as complete.
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