Create a Social Marketing Campaign

Enter general information to create a new social marketing campaign in PEARS.

Begin a new social marketing campaign by entering the general information that defines your campaign's scope, topics, and implementation timeline.

Screenshot: The Create Social Marketing Campaign form showing the Name field, Unit selector, Program Areas multi-select, Project dropdown, Agencies fields, Primary Topics multi-select, Stages of Implementation checkboxes, Launch Date picker, Languages multi-select, and Campaign Scale fields

1

Navigate to Social Marketing Campaigns

Select Social Marketing Campaigns from the main navigation menu, then click the Add Social Marketing Campaign button.

2

Enter Campaign Name

Type a descriptive Name for your campaign. This name will appear in lists and reports throughout PEARS.

3

Select Units and Program Areas

Choose the Unit(s) associated with this campaign and select one or more Program Areas that the campaign supports.

4

Assign a Project

Select the Project this campaign falls under, if applicable.

5

Enter Agency Information

Specify the Number of Agencies involved and select the Agencies participating in the campaign.

6

Select Primary Topics

Choose one or more Primary Topics that describe the focus of the campaign.

7

Set Stages of Implementation

Check all applicable Stages of Implementation for the campaign:

• Planning -- The campaign is in the planning phase.

• Developing -- Campaign materials and strategies are being developed.

• Implementing -- The campaign is actively running.

• Tracking & Evaluation -- Campaign results are being tracked and evaluated.

8

Set Launch Date

Select the Launch Date for the campaign. This is the date the campaign is scheduled to go live.

9

Select Languages

Choose the Languages in which the campaign will be delivered.

10

Define Campaign Scale

Select the Campaign Scale Geographic Unit to define the geographic level of the campaign (e.g., county, state, region). Then select the specific Campaign Scale Areas within that geographic unit.

11

Add Details and Uploads

Enter any additional Details about the campaign in the text field. Attach relevant files using the Uploads section to include campaign materials, plans, or supporting documents.

12

Save and Continue

Click Save and Continue to save your general information and proceed to the Collaborators step.

NOTE: The Name and at least one Program Area are required before you can save the campaign.

TIP: Select all applicable stages of implementation to accurately reflect the current status of your campaign. You can update these stages as the campaign progresses.