> For the complete documentation index, see [llms.txt](https://support.pears.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.pears.io/engage/social-marketing-campaigns/create-a-social-marketing-campaign.md).

# Create a Social Marketing Campaign

Begin a new social marketing campaign by entering the general information that defines your campaign's scope, topics, and implementation timeline.

![Screenshot: The Create Social Marketing Campaign form showing the Name field, Unit selector, Program Areas multi-select, Project dropdown, Agencies fields, Primary Topics multi-select, Stages of Implementation checkboxes, Launch Date picker, Languages multi-select, and Campaign Scale fields](/files/hKwdsIklz5ySDggLAlB5)

{% stepper %}
{% step %}

#### Navigate to Social Marketing Campaigns

Select **Social Marketing Campaigns** from the main navigation menu, then click the **Add Social Marketing Campaign** button.
{% endstep %}

{% step %}

#### Enter Campaign Name

Type a descriptive **Name** for your campaign. This name will appear in lists and reports throughout PEARS.
{% endstep %}

{% step %}

#### Select Units and Program Areas

Choose the **Unit(s)** associated with this campaign and select one or more **Program Areas** that the campaign supports.
{% endstep %}

{% step %}

#### Assign a Project

Select the **Project** this campaign falls under, if applicable.
{% endstep %}

{% step %}

#### Enter Agency Information

Specify the **Number of Agencies** involved and select the **Agencies** participating in the campaign.
{% endstep %}

{% step %}

#### Select Primary Topics

Choose one or more **Primary Topics** that describe the focus of the campaign.
{% endstep %}

{% step %}

#### Set Stages of Implementation

Check all applicable **Stages of Implementation** for the campaign:

* **Planning** -- The campaign is in the planning phase.
* **Developing** -- Campaign materials and strategies are being developed.
* **Implementing** -- The campaign is actively running.
* **Tracking & Evaluation** -- Campaign results are being tracked and evaluated.
  {% endstep %}

{% step %}

#### Set Launch Date

Select the **Launch Date** for the campaign. This is the date the campaign is scheduled to go live.
{% endstep %}

{% step %}

#### Select Languages

Choose the **Languages** in which the campaign will be delivered.
{% endstep %}

{% step %}

#### Define Campaign Scale

Select the **Campaign Scale Geographic Unit** to define the geographic level of the campaign (e.g., county, state, region). Then select the specific **Campaign Scale Areas** within that geographic unit.
{% endstep %}

{% step %}

#### Add Details and Uploads

Enter any additional **Details** about the campaign in the text field. Attach relevant files using the **Uploads** section to include campaign materials, plans, or supporting documents.
{% endstep %}

{% step %}

#### Save and Continue

Click **Save and Continue** to save your general information and proceed to the [Collaborators](/engage/social-marketing-campaigns/collaborators.md) step.
{% endstep %}
{% endstepper %}

{% hint style="warning" %}
**NOTE:** The **Name** and at least one **Program Area** are required before you can save the campaign.
{% endhint %}

{% hint style="info" %}
**TIP:** Select all applicable stages of implementation to accurately reflect the current status of your campaign. You can update these stages as the campaign progresses.
{% endhint %}