# Collaborators

Add internal and external collaborators who are involved in planning, implementing, or evaluating the social marketing campaign.

![Screenshot: The Collaborators section of a social marketing campaign showing the collaborators list and the Add Collaborator button](/files/VbWZdPEFSI3rwu73Ebfy)

{% stepper %}
{% step %}

#### Add Collaborators

Click the **Add Collaborator** button to add a new collaborator to the campaign. Search for and select existing collaborators or enter new collaborator information.
{% endstep %}

{% step %}

#### Save and Continue

Click **Save and Continue** to save your collaborators and proceed to the [Potential Reach](/engage/social-marketing-campaigns/potential-reach.md) step.
{% endstep %}
{% endstepper %}

{% hint style="info" %}
**TIP:** Collaborators added here will be associated with this campaign for reporting purposes.
{% endhint %}


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