> For the complete documentation index, see [llms.txt](https://support.pears.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.pears.io/engage/social-marketing-campaigns/channel-reach.md).

# Add Reach & Impressions by Channel

Document the channels used in your social marketing campaign and their engagement metrics.

Record the marketing channels used in your campaign and capture detailed engagement metrics for each channel.

![Screenshot: The Reach & Impressions by Channel page with no channels added yet, showing the Add a channel link, the campaign progress panel, and the Save and continue button](https://2560412328-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Ff0820LrBGQ9ZA8SC4BR1%2Fuploads%2Fgit-blob-dacad2fa2efc3aa0f52bc6979a146b8b328ce66f%2Fsocial-marketing-campaign-channel-reach.png?alt=media)

{% stepper %}
{% step %}

#### Add a Channel

When no channels have been added yet, click the **Add a channel** link to add the first marketing channel used in the campaign. Once a channel is listed, click the **Add Channel** button to add more.
{% endstep %}

{% step %}

#### Select the Channel

Choose the **Channel** **\*** from the dropdown list. This identifies the type of channel used (e.g., **Social media**, **Billboards, transit advertising**, **Web advertisements (ads on websites)**). If you choose **Other, please specify**, describe the channel in the field that appears.
{% endstep %}

{% step %}

#### Enter Reach Metrics

Enter the following reach metrics for the channel:

* **Number of Impressions** **\*** -- The total number of times campaign content was displayed through this channel.
* **Total Reach** -- The number of unique individuals exposed, at least once, to campaign materials during the reporting period. It cannot be greater than the number of impressions.
* **SNAP-Ed Eligible Reach** -- The number of SNAP-Ed eligible individuals reached through this channel. It cannot be greater than the total reach, and it appears only for campaigns in a SNAP-Ed reporting period.
  {% endstep %}

{% step %}

#### Select the Source of Reach

Choose the **Source of Reach** from the dropdown list to record where the reach figures came from (e.g., **Analytical tool**, **Survey**, **Vendor**, **Direct count (e.g., number of emails)**). If you choose **Other, please specify**, describe the source in the field that appears.
{% endstep %}

{% step %}

#### Enter Social Metrics

If the channel is a social media platform, enter the following metrics under the **Engagement** heading:

* **Number of Comments** -- The number of comments received on campaign content.
* **Number of Likes** -- The number of likes or reactions received.
* **Number of Clicks** -- The number of clicks on campaign content or links.
* **Number of Shares** -- The number of times campaign content was shared.
* **Engagement Score** -- The overall engagement score for the channel, from 0 to 100, with up to two decimal places.

Check **This channel directs the audience to a website (e.g., via QR code or a link)** when the channel points the audience to a website.
{% endstep %}

{% step %}

#### Add Additional Channels

Repeat the process to add all channels used in the campaign.
{% endstep %}

{% step %}

#### Save and Continue

Click **Save and Continue** to save your channel reach data and proceed to the [Evaluation](/engage/social-marketing-campaigns/evaluation.md) step.
{% endstep %}
{% endstepper %}

{% hint style="info" %}
**TIP:** Enter data for every channel used in your campaign to get a complete picture of reach and engagement across all platforms.
{% endhint %}

{% hint style="warning" %}
**NOTE:** Social metrics fields (comments, likes, clicks, shares, engagement score) are most relevant for digital and social media channels. Leave these blank for non-digital channels where they do not apply.
{% endhint %}