Social Marketing Campaigns

Track social marketing campaign planning, implementation, reach, and evaluation in PEARS.

The Social Marketing Campaigns module allows you to document and evaluate campaigns designed to promote behavior change through marketing strategies. Track everything from initial planning through implementation and evaluation to measure your campaign's effectiveness.

Screenshot: The Social Marketing Campaigns list view showing the records table with columns for campaign name, program areas, implementation stages, and completion status, along with search, filter options, and the Add Social Marketing Campaign button

Workflow

Each social marketing campaign follows a structured workflow:

1

General Info

Enter foundational campaign details including name, program areas, topics, and implementation stages.

create-a-social-marketing-campaign.md

2

Collaborators

Add internal and external collaborators who contributed to the campaign.

collaborators.md

3

Potential Reach

Define market segments and estimate the potential audience for your campaign.

potential-reach.md

4

Channel Reach

Document the channels used and their engagement metrics.

channel-reach.md

5

Evaluation

Record evaluation methods and results to measure campaign effectiveness.

evaluation.md

6

Mark Complete

Review all sections and mark the campaign as complete.

mark-a-social-marketing-campaign-as-complete.md

TIP: You can save your progress at any step and return later to continue working on the campaign.

Additional Actions

• Copy a Social Marketing Campaign