> For the complete documentation index, see [llms.txt](https://support.pears.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.pears.io/engage/social-marketing-campaigns.md).

# Social Marketing Campaigns

Track social marketing campaign planning, implementation, reach, and evaluation in PEARS.

The Social Marketing Campaigns module allows you to document and evaluate campaigns designed to promote behavior change through marketing strategies. Track everything from initial planning through implementation and evaluation to measure your campaign's effectiveness.

To access Social Marketing Campaigns, hover over the **Engage** menu in the top navigation bar and click **Social Marketing Campaigns**.

![Screenshot: The Social Marketing Campaigns list view showing the records table with Campaign Name, Target Units, Completed, Created by, and Last Modified columns, along with the search and filter bar and the Export, Export with Uploads, and Add buttons](https://2560412328-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Ff0820LrBGQ9ZA8SC4BR1%2Fuploads%2Fgit-blob-9be5176a0e05ee388b2c38059f3ed72295fa6c03%2Fsocial-marketing-campaigns-list-view.png?alt=media)

## Workflow

Each social marketing campaign follows a structured workflow:

{% stepper %}
{% step %}

#### General Information

Enter foundational campaign details including name, program areas, topics, and implementation stages.

[Create a Social Marketing Campaign](/engage/social-marketing-campaigns/create-a-social-marketing-campaign.md)
{% endstep %}

{% step %}

#### Collaborators

Add internal and external collaborators who contributed to the campaign.

[Collaborators](/engage/social-marketing-campaigns/collaborators.md)
{% endstep %}

{% step %}

#### Potential Reach

Define market segments and estimate the potential audience for your campaign.

[Potential Reach](/engage/social-marketing-campaigns/potential-reach.md)
{% endstep %}

{% step %}

#### Reach & Impressions by Channel

Document the channels used and their engagement metrics.

[Add Reach & Impressions by Channel](/engage/social-marketing-campaigns/channel-reach.md)
{% endstep %}

{% step %}

#### Evaluation

Record evaluation methods and results to measure campaign effectiveness.

[Evaluation](/engage/social-marketing-campaigns/evaluation.md)
{% endstep %}

{% step %}

#### Mark as Complete

Review all sections and mark the campaign as complete.

[Mark a Social Marketing Campaign as Complete](/engage/social-marketing-campaigns/mark-a-social-marketing-campaign-as-complete.md)
{% endstep %}
{% endstepper %}

{% hint style="info" %}
**TIP:** You can save your progress at any step and return later to continue working on the campaign.
{% endhint %}

## Additional Actions

* [Copy a Social Marketing Campaign](/engage/social-marketing-campaigns/copy-a-social-marketing-campaign.md) — Duplicate an existing campaign record to save time when entering similar data.
* [Delete a Social Marketing Campaign](/engage/social-marketing-campaigns/delete-a-social-marketing-campaign.md) — Permanently remove a campaign record.
* [Export](/engage/social-marketing-campaigns/export.md) — Download campaign details, collaborators, reach, and evaluations as an Excel workbook.