> For the complete documentation index, see [llms.txt](https://support.pears.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.pears.io/engage/community-relationships/contact-demographics.md).

# Contact Demographics

Learn how to add demographic information to a contact record in PEARS.

The Demographics section of a contact record captures gender, age, and race and ethnicity data for an individual in the Community Relationships module.

{% hint style="warning" %}
**NOTE:** Demographics are restricted more tightly than the rest of a contact record. They are visible and editable only to the contact's record owner, the owner's supervisors, Data Managers, and Organization Administrators — a sharing grant of **View Only** or even **View & Edit** does not expose them. See [Contact Permissions](/engage/community-relationships/contact-permissions.md).
{% endhint %}

![Screenshot: The Demographics section of a CRM contact with the Gender and Age dropdowns, the Race and Ethnicity multi-select showing two selections, the Save and continue and Save and close buttons, and the progress panel](https://2560412328-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Ff0820LrBGQ9ZA8SC4BR1%2Fuploads%2FlZDNisfZHT6NVyziKRYT%2Fcrm-contact-demographics-race-ethnicity-v2.png?alt=media)

{% stepper %}
{% step %}

#### Open the Contact Record

Navigate to the Community Relationships list and click on the contact you want to edit. Then navigate to the **Demographics** section of the contact form.
{% endstep %}

{% step %}

#### Select Gender (optional)

In the **Gender** field, select the contact's gender from the dropdown.
{% endstep %}

{% step %}

#### Enter Age (optional)

In the **Age** field, enter the contact's age.
{% endstep %}

{% step %}

#### Select Race and Ethnicity (optional)

In the **Race and Ethnicity** field, select every category that applies to this contact: **American Indian or Alaska Native**, **Asian**, **Black or African American**, **Hispanic or Latino**, **Middle Eastern or North African**, **Native Hawaiian or Pacific Islander**, **White**, **Other**, **Unknown**, or **Prefer not to respond**. Multiple selections are allowed.

{% hint style="warning" %}
**NOTE:** Contacts now answer one combined race and ethnicity question, in every organization. The separate **Ethnicity** field no longer appears on the contact form or the contact detail page. A contact previously recorded as Hispanic / Latino has **Hispanic or Latino** selected in the new field, and the earlier ethnicity answer is kept on the record and still appears in the [CRM export](/engage/community-relationships/export.md).
{% endhint %}
{% endstep %}

{% step %}

#### Save the Contact

Click **Save** to update the contact record with the demographic information.
{% endstep %}
{% endstepper %}

{% hint style="info" %}
**TIP:** Demographic data entered on contact records can be used to auto-calculate demographics on direct contact reports and other records throughout PEARS.
{% endhint %}

{% hint style="warning" %}
**NOTE:** The Race and Ethnicity field allows multiple selections. If a contact identifies with more than one race or ethnicity, select all that apply. When a direct contact record in a 2027 or later reporting period auto-calculates from CRM data, a contact with two or more categories selected is counted once in each category's **2 or More** column and once in the two-or-more total.
{% endhint %}