> For the complete documentation index, see [llms.txt](https://support.pears.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.pears.io/engage/community-relationships/communication-preferences.md).

# Communication Preferences

Learn how to set communication preferences and social media profiles for a contact in PEARS.

The Communication Preferences section of a contact record defines how the individual prefers to be contacted and stores their social media profiles.

![Screenshot: The Communication Preferences section of a CRM contact form showing the Text, Phone, Email, and Mail opt-in checkboxes and the Social Media link fields for Facebook, X, Instagram, and Linkedin](https://2560412328-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Ff0820LrBGQ9ZA8SC4BR1%2Fuploads%2Fgit-blob-cf14d5ff886087a2ab1bce2f94ab7d3bb63094ac%2Fcrm-communication-preferences-form.png?alt=media)

{% stepper %}
{% step %}

#### Open the Contact Record

Navigate to the Community Relationships list and click on the contact you want to edit. Then navigate to the **Communication Preferences** section of the contact form.
{% endstep %}

{% step %}

#### Set Communication Opt-In Preferences

Select the following checkboxes to indicate whether the contact has opted in to each communication method:

* **Text Opt-In** -- The contact agrees to receive text messages.
* **Phone Opt-In** -- The contact agrees to receive phone calls.
* **Email Opt-In** -- The contact agrees to receive emails.
* **Mail Opt-In** -- The contact agrees to receive physical mail.
  {% endstep %}

{% step %}

#### Enter Facebook URL (optional)

In the **Social Media** section, use the **Facebook link** field to enter the contact's Facebook profile URL.
{% endstep %}

{% step %}

#### Enter X (formerly Twitter) Link (optional)

In the **X (formerly Twitter) link** field, enter the contact's profile URL.
{% endstep %}

{% step %}

#### Enter Instagram Link (optional)

In the **Instagram link** field, enter the contact's Instagram profile URL.
{% endstep %}

{% step %}

#### Enter LinkedIn URL (optional)

In the **Linkedin link** field, enter the contact's LinkedIn profile URL.
{% endstep %}

{% step %}

#### Save the Contact

Click **Save and close** to update the contact record with the communication preferences and social media information, or **Save and continue** to save and move on to the next section.
{% endstep %}
{% endstepper %}

{% hint style="info" %}
**TIP:** Communication preferences help ensure you are reaching out to contacts through their preferred channels. Always confirm opt-in status before sending communications.
{% endhint %}

{% hint style="warning" %}
**NOTE:** Social media fields are URL fields that validate the format of the entered link. Enter the full URL for each profile.
{% endhint %}