- From the PEARS homepage, hover the cursor over the Track menu and click on Social Marketing Campaigns.
- The Social Marketing Campaigns list displays.
Select the Name of the campaign to have reach data added.
- The Social Marketing Campaign detail view displays.
Click the Reach link within the progress pane.
- The Social Marketing Campaign Reach page displays.
From the drop-down menu, select whether or not Reach is being recorded during the current reporting year.
- The Method and Market & Reach questions display.
From the drop-down menu, select the method used to determine market reach and size
If “Other” is selected, record the details of the other method. - Record the demographics of the market, impressions, and those reached through the social marketing campaign for the current reporting period.
- Click the Save and Continue button once all Social Marketing Campaign reach information has been recorded.
NOTE:
If following steps from the article on how to Create a Social Marketing Campaign, Skip ahead to step 4.
NOTE:
If reach is not being recorded for the current year, select No and Skip ahead to step 7.
GLOSSARY:
Market Size refers to the number of individuals in your target population.
GLOSSARY:
# Impressions represents the total number of views for your campaign. Each person can be counted multiple times.
# Reached represents the total number of unique individuals exposed the campaign. Each person is only counted once.
# Reached represents the total number of unique individuals exposed the campaign. Each person is only counted once.
EXAMPLE:
Please see Item 5, question 14 in the current EARS FAQ document for more information and examples regarding impressions vs. reach.